Positano was an essential stop for the ancient Greeks and Phoenicians on their expeditions to western areas. It is said that the coastal village was named after Poseidon, God of the Sea. Positano became a wealthy market port from the 15th to 17th century and has only continued to grow in popularity over time. Back then they traded food such as fish and other resources.

Positano was a port of the Amalfi Republic in medieval times, and prospered during the sixteenth and seventeenth centuries. By the mid-nineteenth century, however, the town had fallen on hard times. More than half the population emigrated, mostly to America.

Positano was a relatively poor fishing village during the first half of the twentieth century. It began to attract large numbers of tourists in the 1950s, especially after John Steinbeck published his essay about Positano in Harper’s Bazaar in May, 1953: “Positano bites deep”, Steinbeck wrote. “It is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone.”